Soni Singh

Founder & Director
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Founder Soni Singh brings two decades of rich experience from renowned national and international hotel chains, specialising in global sales and key account management. 


She has successfully helmed over 10,000 events – a testament to her exceptional event planning and execution skills. Her vibrant personality and adaptability make her a great people person and dynamic leader who is always evolving.


As the founder of 77 Hospitality, Soni envisions transforming the landscape of luxury events and setting a new benchmark. Her vast network of industry connections is truly an asset, enabling her to deliver unparalleled experiences, sourcing the best venues, vendors, and services. 


Her strategic vision and business acumen make her a leading figure in the luxury event industry, especially in the realm of luxury weddings.